Authentic Insights

How Oprah Winfrey Made Me ‘Fail’

How Oprah Winfrey Made Me ‘Fail’

Almost exactly 10 years to the day of her final episode that aired just last week, I submitted the paper below to the professor of my 'Ethos of Brand' class. We were asked to choose a prominent brand identity on which to write a research paper. Fascinated with the...

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Status or Success | What Do You Value?

Status or Success | What Do You Value?

Status seeking, the wish to belong, the asserting and cementing of one's membership in the group is a deep-seated and very natural drive whose origin and universality go beyond man and are explained by the most basic of drives, the drive to survive. -Tibor Scitovsky,...

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Perception and Projection

Perception and Projection

The Paradox We are constantly perceiving what is around us, while simultaneously projecting our own self-composed narratives onto what we see. It's difficult to know the difference. Is there one? Or are we talking about two sides of the same coin? The Snapshot View...

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