actively enrolling for our Fall 2024 and Spring 2025 cohorts

Choose Your Pathway

ALA Academy Pathway
certification and credential opportunities


Required Coursework


SHRM PDC Continuing Education
Required Deliverables
Early-bird Tuition
ALA CALC Certification
ALA and ICF Alignment

Certified Authentic Leadership Coach (CALC) distinction


Required Coursework
(each training module is three 8/hr days.)
  • Heart of Coaching
  • Mastery of Coaching
  • Business of Coaching

Total ICF credit hours: 94

SHRM PDC Continuing Education

Total SHRM credit hours: 40

Required Deliverables
  • 50 coaching practice hours
  • Passing CALC Oral Exam*

*Please Note: The CALC coaching model requires a much higher level of coaching skill than other coaching methodologies. The practice needed to pass this oral exam is similar to: ICF’s updated PCC proficiency markers.

Early-bird Tuition
$8,000 usd
ICF Level 1 to ACC credential
ALA and ICF Alignment

Certified Authentic Leadership Coach (CALC) distinction

Eligible for ICF Associate Certified Coach (ACC) Credential

Required Coursework
(each training module is three 8/hr days.)
  • Heart of Coaching
  • Mastery of Coaching
  • Business of Coaching

Total ICF credit hours: 94

Total SHRM credit hours: 40

Required Deliverables
  • 100 coaching practice hours
  • Passing CALC Oral Exam
  • Passing ICF ACC Core Competency Oral Exam
  • 10 hrs of group or individual ACC-level ICF Mentor Coaching

Review: ICF Credential Application Path Comparison Guide

Early-bird Tuition
$10,750 usd
ICF Level 2 to PCC Credential
ALA and ICF Alignment

Certified Authentic Leadership Coach (CALC) distinction

Eligible for ICF’s Professional Certified Coach (PCC) Credential

Required Coursework
(each training module is three 8/hr days.)
  • Heart of Coaching
  • Mastery of Coaching
  • Business of Coaching
  • Grace of Coaching

Total ICF credit hours: 125

Total SHRM credit hours: 40

Required Deliverables
  • 500 coaching practice hours
  • Passing CALC Oral Exam
  • Passing ICF PCC Core Competency Oral Exam
  • 10 hrs of group or individual PCC-level ICF Mentor Coaching

Review: ICF Credential Application Path Comparison Guide

Early-bird Tuition
$14,500 usd

Choose Your Cohort

Prosperity COHORT
Spring 2024 (In-person)


Mar 15-17, Apr 26-28, and Jun 21-23

(subject to change)

Early-Bird Deadline:

Feb 15, 2014

Purpose COHORT
Summer 2024 (Virtual)


Jun 14-16, Aug 2-4, and Sept 6-8

Early-Bird Deadline:

Apr 30, 2024

Possibility COHORT
Fall 2024 (In-person)

Open Enrollment

Aug 16-18, Sept 27-29, and Nov 8-11

(subject to change)

Early-Bird Deadline:

Jul 15, 2024

Spring 2025 (IN-PERSON)

open enrollment

Mar 14-16, Apr 25-27, and Jun 6-8

(subject to change)

Early-Bird Deadline:

Mar 15, 2025

What is ICF?

The International Coaching Federation (ICF) is the leading global organization for coaches and coaching. ICF is dedicated to advancing the coaching profession by setting high standards, providing independent certification and building a worldwide network of trained coaching professionals.

Path to ALA's CALC Certification

For those seeking only to obtain their Authentic Leadership Coaching Certification (CALC) distinction, the following criteria must be met:

  • Successful completion of the Heart of Coaching, Mastery of Coaching and Business of Coaching training weekend modules and all associated assignments.  
  • A minimum of 50 hours of coaching practice outside of class.
  • Submission of a passing 20-30 minute CALC Oral Exam recording.

Graduates may also request an ICF Partial Completion Certificate for 94-hours of ICF Accredited Coach Specific Training which can be later used towards the ICF ACSTH Application Process to obtain an Associate Certified Coach (ACC) credential.

Path to ICF ACC and PCC Credentialing

ALA offers training options for those pursuing an Associate Certified Coach (ACC) or Professional Certified Coach (PCC) credential through the following pathways:

  • ICF ACSTH Path to PCC
  • ICF Level 1 Path to ACC
  • ICF Level 2 Path to PCC
  • ICF Portfolio Path

Click here for a full breakdown of criteria for each pathway.

Cohort Names

ALA Academy names our cohorts of students after words that correspond to authentic leadership coaching values and skills. This is simply more creative than naming them by season and year.

Payment Policy

Students are required to pay for the entire coach training program tuition up front. Payment can be made by check or major credit card. All cohorts are contingent upon a minimum enrollment requirement in order to proceed as scheduled.

Refund Policy

Your 100% commitment and openness to the transformational learning process is essential to your coaching success. All registrations are final. There are no refunds for non-participation, cancellations, or dismissal due to a failure to honor Authentic Leadership Advisors’ Coach Training Agreement, for any reason. Participants who withdraw or are dismissed from the program must return all course content and Intellectual Property and may not claim any affiliation of having attended ALA Academy or the Authentic Leadership Coaching Certification (CALC) program.



We honor the individual uniqueness that each participant brings to the group, which contributes to creating the overall class dynamic.


We respect the power of each student’s perspective and contribution to the class discussion, and facilitate a structured yet organic flow of collaborative learning.


We believe that participants are more likely to push themselves to succeed when they achieve a sense of inspiration. We foster an atmosphere designed to encourage heart-centered inspirational learning.

Become a Certified Authentic Leadership Coach (CALC)

The Authentic Leadership Advisors Academy specializes in honing Certified Authentic Leadership Coaches (CALCs). This is not just another training; it’s an investment into the deep-rooted growth and development of yourself and/or your organization’s leadership culture.

  • Our Authentic Intelligence Coaching Model™ bypasses superficial goal-setting, focusing on genuine aspirations often undervalued in the corporate setting. The depth we offer will enable your leaders to drive strategic visions with the tools to lead with clarity, conviction, and authenticity.
  • ICF Accrediation: our course, offering up to 125 training hours, positions your leaders for Associate Certified Coach (ACC) or Professional Certified Coach (PCC) credentials, enhancing your company’s reputation. Plus, SHRM professionals can gain 40 credits, boosting your HR’s strategic impact.
  • Transformation: Our weekend modules don’t just impart knowledge; they transform mindsets, cultivating leaders poised to make visionary decisions.
  • Individualized Learning: We don’t believe in generic. We fine-tune the learning to individual strengths and areas of growth, ensuring that your leadership teams get precisely what they need.

ROI for Your Organization:

  • Elevate Leadership: Encourage decision-making rooted in authenticity, which translates to better alignment with corporate values and more agile leadership.
  • Strengthen Organizational Culture: Authentic coaching aligns individual aspirations with organizational objectives, nurturing a motivated and committed workforce.
  • Long-term Growth: Clarity in leadership reduces decision fatigue, promotes innovation, and ensures sustainable success, giving you a competitive edge.

Why This Over University Programs?

Traditional institutions might offer breadth, but we offer depth tailored for corporate efficiency. Here’s the comparative advantage:

  • Adaptable Learning Modes: In-person or virtual, catering to busy corporate schedules.
  • Streamlined Curriculum: Laser-focused on cultivating authentic leadership without the fluff, maximizing the value of time invested.
  • Community: Integrate with our CALC alumni, a growing network of corporate leaders, offering peer insights and collaborative opportunities.

Program Structure

Section 1

The Heart of Coaching

This day segment covers delivery aspects of coaching, including: industry standards, ethics of coaching, and Authentic Leadership Advisors Academy’s signature Authentic Intelligence Coaching Model™.

Section 2

The Mastery of Coaching

This three-day segment thoroughly covers ICF Core Competencies, personal and professional development, understanding the difference between coaching standard versus coaching style, and more.

Section 3

The Business of Coaching

This three-day segment covers the business aspects of coaching, including: establishing an independent coaching practice, branding, marketing, pricing, packaging of services, business development, and more.

Section 4

The Grace of Coaching

This three-day segment thoroughly covers higher-level PCC and MCC ICF Core Competencies, ONLY for CALC Alumni nearing their PCC Application, or students pursuing their PCC through the new ICF Level 2 Path.

Companies We've Worked With

Hear from Alumni of CALC

Authenticity is Contagious

ALA Academy Full Program Details

The ALA Advantage

  • Exclusive selection process to determine fit
  • Accelerated intensive training, 9-days over 4-months
  • Virtual or In-person cohorts at our Raleigh location is convenient to RDU airport, hotels, award-winning restaurants, Umstead State Park, museums, and other local attractions
  • Customized, on-location, organizational training upon request
  • Authentic Leadership coaching methodology applies universally to any coaching niche: executive, career, personal development, etc.
  • Strong focus on personal transformation and professional development
  • Offering four or more cohorts per year to provide flexible scheduling options
  • Up to 125 Curriculum hours approved by International Coaching Federation for ACSTH Credentialing Path or Level 1 and Level 2 Paths (accredidation transition in progress- compare paths here)
  • Signature AIC: Authentic Intelligence Coaching Model™ facilitates more sustainable and long lasting transformation, by focusing on the ‘being’ of the person versus simply the ‘doing’.

Enrollment & Certification

Exclusive Admission Process:
  • Written application
  • Interview with an ALA Academy Instructor
Requirements for Full Certification:

  • Perfect attendance (fully present and interactive class participation)
  • Required reading and assessments (books and assessments not covered by tuition)
  • 50 practice hours (paid and/or pro bono) outside of class for CALC Certification, 100 hours for ACC Credentail, and 500 hours for PCC Credential
  • 10 Hours of ICF Mentor Coaching
  • Submission of recorded coaching session(s) and transcript(s) for Oral Exam (pass/fail)


Curriculum Benefits:
  • 72-hours of live synchronous training
  • 125 ICF Accredited Training Hours
  • 40 SHRM Professional Development Credits
  • 3 three-day semi-monthly modules of live, in-depth, and experiential learning
  • 1 Personality Profile Assessment
  • 1 Personal Branding Assessment
  • 2 Virtual Class Interim Calls
  • 10 Hours of ICF Mentor Coaching (ACC or PCC)
  • Oral Exam Recording Review
  • ICF Credentialed Faculty & Mentor Coaches
Exclusive Practice Client Program Opportunities:
  • Access to ALA Academy’s Practice Partner Barter Coaching Program (to aid with accumulation of paid practice coaching hours)
  • Access to ALA Academy’s Pro-bono Coaching Partnership Program with non-profits (to aid with accumulation of pro-bono practice coaching hours)
Post Curriculum Off-Boarding Benefits:
  • Ongoing virtual Quarterly Continuing Education Q&A Sessions (access to full video archive)
  • Access to exclusive and highly active ALA Academy Alumni events, social media groups, tools and resources

Customized Coach Training Cohorts


One of the biggest challenges aspiring coaches face in choosing the right coach training program is being sure that the curriculum’s focus will be aligned with the type of coaching they wish to offer. Authentic Leadership Advisors Academy was created with this in mind. Rather than delivering the same static content repeatedly, we cover foundational material, followed by facilitated discussion tailored to meet the specific needs of the students enrolled.

Intimate Class Size

ALA Academy limits each cohort to a maximum of eight students in order to ensure that every student receives the time and attention necessary to be transformed in the course of the training. We have a minimum of two fully ICF credentialed faculty, and one or two additional faculty, on staff at all times. Our intentionally small classes and high faculty-to-student ratio are how and why we are able to keep the program so short!

Experiential Learning

We pride ourselves on being anti-PowerPoint! Each session begins with an overview and explanation of that module’s lesson, followed by interactive discussion of real-life scenarios that illustrate the topic. Class consists of a mixture of thought-provoking and fun experiential exercises, as well as in-class practice coaching, designed to solidify an individual and group understanding of the material covered.

Authentic Leadership

Authentic Leadership Advisors Academy’s Authentic Leadership Coaching Certification (CALC) program is fully accredited by the International Coaching Federation (ICF), which provides students with training hours towards obtaining their ICF ACC or PCC credential.

Curriculum Focus Areas

Leadership, Executive, and Corporate Coaching; Individual Development  Coaching; Internal Coaching; Organizational Development, and Talent Management Strategy; Therapists and Consultants wishing to offer Coaching; Solopreneurship, and Authentic Leadership Professional Development

Flexible Training Options

Since many coaches-in-training have fulltime jobs and otherwise hectic lives, multiple semi-monthly cohorts are offered throughout the year to meet the scheduling needs of the students enrolled. Participants may choose from in-person and virtual training options.

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